Starring soccer celebrity Robinho, the worldwide Nike campaign "Write the Future" - directed by renowed British director Malcolm Venville from Anonymous Content - presented challenges such as building a Carnival Float entirely dedicated to the soccer star, the samba dancing and goal cheering on the other were easy tasks! It is worth mentioning the stadium featured in the film is that of Santos Football Club, where Robinho started his carreer, as well as Brazilian soccer icon Pele.
Dulux - Lets Colour
The worldwide initiative of transforming grey spaces with colourful paint chose the Tiled Stairs of Lapa in Rio de Janeiro as one of its 4 locations around the globe. A specially built 60m track in a 45° angle enable the motion control camera to go down the stairs at 0.1' speed capturing the painting of the houses as the local communitity joined in with their paintbrushes. Work of art lead by award winning director Adam Berg together with Stink Production Co. UK and Agency Euros RSCG/London.
Peugeot - Hoggar
The adventures of lauching the new Peugeot Hoggar included not only shooting in an acquarium but also travelling two states of Brazil in order to shoot at the perfect location. Technical challenges involved 3 different shooting formats (35mm, Time Slice and Phantom) as well as the great deal of logistics management. Local expertise brought by Ocean films together with Stylewar direction from Stink Production Co. UK and Brazilian Agency Loducca.MPM made the job a lot easier.
McDonalds - World Chant
The World Chant campaign not only depicted a Brazilian beach, it also portrayed the country side of China and a US coastline road, demonstrating the great diversity Brazil has to offer when it comes to producing location and casting. The 3 casting units had to be able to sing in English, Mandarim and Brazilian Portuguese. The art designs had to represent the 2 foreign countries with authenticity. The result is a round the world trip in a couple of shooting days.
